In addition, Bruno and Chung (2017) concluded that particular visitors did not love the latest mukbangers and watched him or her given that prostitutes whom eat/consume almost any viewers request in return for money. However they debated that mukbang try an intricate occurrence one to mutual some common possess which have eating porn and you may dining voyeurism. They said you to definitely audience had vicarious fulfillment out-of seeing your meal being eaten, in which the main viewers’ vicarious fulfillment came from the new food overall performance of your own mukbanger. Nevertheless they theorized it was very important for the majority of regarding the audience that mukbanger ate the food it selected and need. Viewers’ vicarious satisfaction required a large level of junk foods so you’re able to become consumed. Making noisy songs while eating and appearing meals in the an enthusiastic appetizing ways toward digital camera attracted the audience, particularly the ones have been to the a nutrition. Each one of these audiences noticed to see your food never to discover mukbanger’s deal with. Watchers need the newest mukbanger for eating they with healthful and you will enthusiastic excitement to meet up with by themselves.
She advertised the latest mukbang sensation busted Southern Koreans’ connection with dinner and you will food cravings from the normalizing obvious use and use of additional ingredients that were not over the years enjoy for the Southern Korea such as for example west processed foods
When you look at the an american study from just how mukbang can affect watchers, Tu and you may Fishbach (2017) held numerous tests you to checked out brand new vicarious satiation event of the observing exactly how enjoying someone else eat specific foods impacted viewers’ desires towards men and women certain foods. The first try indicated that people whom watched other people eat a pizza pie desired faster pizza pie than before viewing the brand new video clips. The next check out displayed one to audience whom noticed individuals consume MMs (a brandname away from sweets) delayed consumption of MMs and you will decided to consume several other equipment shortly after viewing the movies. The 3rd check out revealed that this reduce feeling was expose just one of those perceiver which noticed someone that mutual its political take a look at takes the new sweets (Tu and you will Fishbach 2017). Due to the around three tests, Tu and Fishbach (2017) figured someone you will feel vicarious satiation after they observed others’ use since their individual.
Outcomes away from Mukbang Viewing
Papers recognized in the modern scoping opinion along with learned that mukbang watching can cause potential need and you will unwelcome outcomes towards audiences. As an instance, Spence mais aussi al. (2019) theorized this one of one’s possibly harmful aspects of mukbang might feel that individuals’ practices norms could easily be impacted by others’ use. They debated that individuals was in fact subject to eating more than simply it usually do whenever they see another individual sipping a massive large-calorie buffet because of public assessment or mimicry. They theorized you to definitely enjoying mukbang clips where mukbangers consume very large portions away from restaurants will certainly leads mukbang audiences to better than normal practices. Donnar (2017) claimed that mukbang you certainly will render problematic food and dinner methods one of each other mukbangers and you may visitors just in case you was indeed currently feeling other dining dilemmas. She argued one to increased usage marketed by mukbang you will definitely further contribute to your 
problems that Southern area Korean people was already going right on through plus broadening being obese, dinner conditions, and actual-lives public separation (Donnar 2017).
Hong and you can Playground (2018) understood and you may chatted about additional effects of mukbang seeing up on Southern area Korean visitors. They stated mukbang video inspired viewers’ food options you might say your dinner used mukbangs (e.g., unhealthy foods, processed foods) had been either distinctive from Southern Korea’s conventional dinners and you will mukbangers swayed viewers’ perceptions of these products by the urging audiences to love instant snacks, frozen-food, and you can worst healthy ingredients that were hot and you can greasy having an effective high caloric posts. Second, Hong and Playground stated you to mukbang videos influenced viewers’ desk manners while the mukbangers always showcase bad dining and you can desk ways by snatching or scooping food, and consuming it up thoughtlessly when you are conversing with the audiences that have their mouths complete. Nonetheless they highlighted its dinner music to help you activate viewers’ senses in which a few of these behaviors contributed to disturbance out of old-fashioned dining manners and you may models you to visitors had.