Kruskal–Wallis take to indicated that generation cannot significantly change the belief away from Tinder profiles
The result obtained by the parametric test (one-way ANOVA) was unfeasible due to the nonnormal distribution of outcomes (WZ(96) = 0.97, p = 0.020; WY(265) = 0.99, p = 0.017; WX(50) = 0.97, p = 0.184).
Companies can be build relationships Tinder profiles, since they are offered to communicate with folk and you will seek
Belief millions of Age bracket Z (Mdn = 0.17) were greater than those of Age group Y (Mdn = 0.12), and you can Generation X (Mdn = 0.12). An excellent Kruskal–Wallis try indicated that the differences just weren’t mathematically significant (H(2) = step 1.099, p = 0.577).
Still, the new descriptive analytics showed that this new age group with more desire so you’re able to found paigns with the Tinder would-be Generation Z. All of the age bracket enjoys a positive imply, although the results are believed sensitive positive. Generation Z (0.20) is just one proving the quintessential positive response to acquiring income interaction because of Tinder, verifying that the age bracket keeps good desire and you may positive attitude with the SM ads (Southgate, 2017). As well, Generations Y and Z demonstrated less inclination (0.15) for marketing and sales communications thanks to Tinder, whilst results are thought positive (fragile).
5. Conclusions, constraints and you may future look
This research aligned to research online dating apps users’ responsiveness with the an effective paign producing a shirt webpages, making use of a text message mining research playing with a belief scale, and you will a beneficial Kruskal–Wallis test knowing the brand new mathematical differences when considering per age bracket. (περισσότερα…)